Product Life Cycle – Stages and Examples

The concept of six or four stage product life cycle means that, there are distinct phases each with predictable sales and profits.

WMS, PIM and Online Shop In Practice

Management of product-related processes and data of an online shop should be carried out separately by WMS and PIM systems. Typical are 2 …

What is Omnichannel Marketing Strategy: Definition and Examples

The best companies execute their omnichannel marketing strategy and consumers expect all others to provide the same high-level, seamless …

Top 20 Omnichannel Marketing Examples

Some companies have already trod the path to efficient omnichannel marketing. Here are the top 20 examples.

Omnichannel Marketing - Definition, Challenges and Best Practices

This article aims to show you how to stay tuned and adjust your omnichannel marketing strategy to the needs of the modern customer.

Top 20 omnichannel experiences to learn from

What are the best omnichannel experiences and what can we learn from them? These questions are answered in this article.

Omnichannel Distribution - Definition, Trends and Best Practices

Omnichannel distribution is the process of making a product or service available for purchase on any channel that consumers choose.

Top 20 Challenges for Omnichannel Approach

There are many challenges in implementing your omnichannel strategy, from the approach to the technical details. Let's figure out the main …

8 Steps to a Successful Product Launch

Here are the 8 essential steps to make your product launch a success. Of course, one should start with market analysis.

Multichannel retailing - definition, challenges and strategy

Multichannel retailing is the practice of selling products and services via multiple channels, to enable customers to make a quick buying …

Multichannel Marketing - definition, benefits, and strategy

The majority of successful companies constantly increase the number of touchpoints and use multichannel marketing.

What is the maturity stage of the product life cycle?

The maturity stage of the product life cycle comes after growth, in the concept of the product life cycle...