Digital Commerce
What is the maturity stage of the product life cycle?
2023-10-12
The maturity stage of the product life cycle comes after growth, in the concept of the product life cycle...
What is Product Development Life Cycle?
2023-08-18
Product development life cycle is a process of creating and bringing a new product to the market. Read the article to learn more.
What is Product Life Cycle Management?
2023-08-03
Product Life Cycle Management is the sequence of marketing strategies recommended for each stage of a Product Life Cycle. Want to know more?
8 Steps to a Successful Product Launch
2023-03-30
Here are the 8 essential steps to make your product launch a success. Of course, one should start with market analysis.
Multichannel retailing - definition, challenges and strategy
2022-11-02
Multichannel retailing is the practice of selling products and services via multiple channels, to enable customers to make a quick buying …
7 Steps of NPI process
2022-10-03
The New Product Introduction (NPI) is a process of turning an idea into a launched product. The NPI process varies from organization to …
Multichannel Marketing - definition, benefits, and strategy
2022-09-02
The majority of successful companies constantly increase the number of touchpoints and use multichannel marketing.
6 Phases of the Product Life Cycle
2022-04-23
Do you want to develop a market behavior strategy? Consider the phases of the product life cycle and the role of the PIM system!
Top 20 Challenges for Omnichannel Approach
2021-09-28
There are many challenges in implementing your omnichannel strategy, from the approach to the technical details. Let's figure out the main …
Product Life Cycle – Stages and Examples
2021-09-25
The concept of six or four stage product life cycle means that, there are distinct phases each with predictable sales and profits.
What is Omnichannel Marketing Strategy - Definition and Examples
2021-09-22
The best companies execute their omnichannel marketing strategy and consumers expect all others to provide the same high-level, seamless …
Omnichannel, multichannel, cross channel - what are the differences?
2021-09-15
Omnichannel, multichannel or cross channel - unclear and confusing? We explain how they differ! Read more here!