Blog
Product Content Specialist: How AI Changed the Work And The Audience
A product content specialist now writes for shoppers and AI assistants. How the daily work, the audience, the risks, and the tools have changed.
Product Content Review: How to Catch Errors Before They Go Live
Product content review in practice: what to check, how PIM rules and AI share the work, and which EU compliance checks matter now.
Product Information Management in E-Commerce: Current Risks and How PIM Software Handles Them
Product information management in e-commerce: how PIM software fixes data gaps, feeds AI shopping agents, and prepares for EU product passports.
Product Catalog Brochures: A Practical Guide to Building, Updating and Scaling Them
Product catalog brochures from a PIM: how database publishing works, which templates hold up, and the accessibility and QR code risks to plan for now.
Product Details: Keeping Them Accurate From Supplier Sheet To Sales Channel
Your product description can read well and still miss the details buyers and AI assistants look for. What to include and how to keep it accurate.
Product Content Marketing: How Product Data Decides What Sells On Every Channel
Product content marketing explained: how product data, PIM, marketplaces and AI shopping agents decide what sells, plus current risks and fixes.
Product Compliance Solutions In The EU: Turning Regulations Into Reliable Product Data
EU product compliance solutions explained: GPSR, EmpCo, PPWR, ESPR and EUDR data duties, and how PIM keeps listings and ERP data audit-ready.
PPWR In PIM, ERP And E-Commerce: Roles, Claims And Country Data After Go-Live
PPWR now applies. How PIM, ERP, shops and marketplaces should handle manufacturer and producer roles, green claims, Annex V bans and DRS data.
How To Prepare A Sales Team For A New Product Launch
How to prepare a sales team for a new product launch: messaging, pricing, CRM, territories, SPIFs, scenario training, and product data.
PPWR Legislation in PIM, ERP, E-Commerce and Marketplaces: Where Packaging Data Breaks
PPWR legislation now applies. See which packaging data PIM, ERP, shops, and marketplaces need, where it breaks, and how to fix it.
The Stage-Gate Process for New Product Development: What Changes in 2026
How the stage-gate process for new product development works in 2026: Agile hybrids, AI at the gates, Digital Product Passport data and PIM.
The Stages Of The New Product Development Process For Physical Products In 2026
The new product development process for physical products in 2026: each stage, the EU data rules that affect it, and where PIM software fits.