Why PIM?
What is PIM?
Managing, editing, and delivering product information is time-consuming. It must be informative, accurate and revenue generating in terms of quality and for all existing channels. This task is handled by a Product Information Management System (PIM). PIM helps you to centralize, optimize and publish on all appropriate channels all product-related, technical and / or marketing-relevant information about all your products.
PIM can make life easier for the following professionals:
Marketing
Manager
Technical
Specialists
Copywriter
Product
Manager
E-Commerce
Manager
SEO
Specialists
Why do you need a PIM software?
Product information faces following challenges:
- The product data can be taken from different sources, have different quality and depth of detail.
- Available product information is too often incomplete and needs to be improved.
- Maintaining the same information in different places leads to errors and is time-consuming.
- Search for a right data source is not always successful.
- Providing product information to various departments and consolidating it afterwards can be really tedious.
- Deadline for catalog production and introduction of new products (NPIs).
- Translations and corrections cost much more time than expected.
- The complexity of product data flow is often underestimated.
- Excel solutions hardly allow automation and accuracy.
PIM Benefits
Introduction of a PIM system brings many benefits to anyone involved in manufacturing, distributing or selling products.
- "Single Point of Truth" - perform each change only once, in a central location and automatically update all channels.
- Reduce potential errors thanks to centralized holding, management, improvement, validation and reconciliation of data.
- With better data quality, you can provide your customers with a consistent shopping experience across all channels.
- Find the necessary product and related product information faster and adapt it to current trends and market requirements.
- Integrate your PIM system with any third-party systems, for import and export purposes.
- Create your marketing and SEO materials faster and publish them through your distribution channels - catalogs, brochures, online stores, or e-commerce platforms.
- Gain greater transparency and flexibility in structuring your product data to help find the information you need faster.
- AtroPIM creates a central knowledge base about products in your company.
- Improve the mood and coordination in your team with more efficient workflows, as less searching and more creation is much more fun.
- Make sure that your product information including changes, corrections, and translations remain consistent in all publications.
- Minimize your administrative costs related to product information.
- AtroPIM allows you to separate editing and layout. Make sure all your product and brand values are organized and easily accessible to your entire team.
