EmpCo Definition
EmpCo (Empowering Consumers for the Green Transition Directive) is an EU law that protects shoppers from misleading environmental claims and unclear information about how long products last. Formally Directive (EU) 2024/825 and also known as ECGT, it has applied across the EU since 27 September 2026.
What does it ban?
- Generic environmental claims such as "green" or "eco-friendly", unless backed by recognised excellent environmental performance
- Sustainability labels not based on independent certification or set by public authorities
- Climate-neutral claims about products that rely on carbon offsetting
- Misleading durability claims, such as false statements about how long a product lasts
Who does it affect?
It affects any business making environmental or durability claims to EU consumers, whether on packaging, websites, or in advertising. It works alongside the Ecodesign for Sustainable Products Regulation (ESPR), which sets the product requirements that can support those claims. See our guide to ESPR compliance.
