What is Digital Product Passport (DPP)?
Digital Product Passport Definition
A Digital Product Passport (DPP) is a digital record attached to a physical product, typically via a QR code, that contains standardised data about its materials, origin, environmental impact, and how to reuse or recycle it.
It's similar to a product's ID card, which anyone in the supply chain can scan and read.
Why does it matter?
The EU is making DPPs mandatory under the Ecodesign for Sustainable Products Regulation (ESPR). Batteries are first in line (phasing in from 2027), followed by textiles, electronics, and construction products through the early 2030s. The aim is to make sustainability claims verifiable rather than self-reported.
Who needs to act?
Any business selling physical products in the EU will eventually need to provide a DPP: manufacturers, importers, and brand owners are all in scope.
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