Blog
Cross Media Publishing - Definition and Modern Trends
Content is king! Without efficient cross-media publishing, a company can hardly reach the desired target groups.
Top 20 Omnichannel Marketing Examples
Some companies have already trod the path to efficient omnichannel marketing. Here are the top 20 examples.
20 Best Practices for your Omnichannel Retail Strategy
We’ve gathered the best practices to help you to develop a winning omnichannel retail strategy and improve effectiveness of your marketing.
Omnichannel Distribution - Definition, Trends and Best Practices
Omnichannel distribution is the process of making a product or service available for purchase on any channel that consumers choose.
Top 20 omnichannel experiences to learn from
What are the best omnichannel experiences and what can we learn from them? These questions are answered in this article.
Omnichannel Marketing - Definition, Challenges and Best Practices
This article aims to show you how to stay tuned and adjust your omnichannel marketing strategy to the needs of the modern customer.
Omnichannel Retailing - Definition, Trends and Best Practices
In this article, we’ll explain the term, take a look at the evolution of omnichannel retailing, and consider some shining examples.
What is PIM (Product Information Management)?
Automating product-related processes within a Product Information Management (PIM) could solve many problems. So what does PIM stand for?
Why do manufacturers need PIM?
It is the manufacturer who is confronted most with the requirement for quality product information and should be the first to take care of it.
Product Catalogs - Definition, Types, Standards and Trends
In today's digital world, product catalogs have changed dramatically. Read more about the special features of modern online product catalogs here!
Uniform data structure through the use of PIM
The PIM data structure should be developed so that the product information can be exchanged as automatically as possible.
What is the growth stage of the product life cycle?
The growth stage of the product life cycle happens once the product is developed and introduced to the market. Sometimes, growth is very quick, …