GS1 Definition
GS1 is a global standards organization that defines how products are identified, described, and shared across supply chains. It is best known for the barcode system used on retail products worldwide, built around unique product identifiers such as the GTIN (Global Trade Item Number).
What does GS1 standardize?
GS1 standards cover three areas. Identification assigns unique numbers to products, locations, and shipments. Data capture defines how those numbers are encoded and scanned, through barcodes, QR codes, and RFID tags. Data sharing sets the rules for how product information is exchanged between trading partners and platforms.
Who uses it?
GS1 standards are used by manufacturers, retailers, logistics providers, and healthcare organizations in over 150 countries. Any product sold through a major retailer or marketplace typically requires a GS1-compliant identifier.
Why does it matter for product data?
A GS1 identifier like a GTIN acts as a universal product key. It allows the same product to be recognized and looked up consistently across different systems, retailers, and countries. Without it, product data becomes fragmented and difficult to exchange reliably.
Can a PIM system support GS1?
Yes. A PIM system can store and manage GS1 identifiers alongside other product attributes. AtroPIM, for example, allows teams to manage and validate GS1 data directly within the system, so that GTINs and related identifiers are correct and consistently applied across all channels and trading partner feeds.
