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8 Steps to a Successful Product Launch
Here are the 8 essential steps to make your product launch a success. Of course, one should start with market analysis.
PIM Consulting: A Major Service Provider Comparison
Confused by the number of PIM consulting service providers? Then this major comparison of PIM consultants is just what you need!
Multichannel retailing - definition, challenges and strategy
Multichannel retailing is the practice of selling products and services via multiple channels, to enable customers to make a quick buying …
7 Steps of NPI process
The New Product Introduction (NPI) is a process of turning an idea into a launched product. The NPI process varies from organization to …
Mastering PIM Project Management
PIM implementation projects require the cooperation of colleagues from different departments and the coordination of various project activities to speed up and complete the project on time.
Multichannel Marketing - definition, benefits, and strategy
The majority of successful companies constantly increase the number of touchpoints and use multichannel marketing.
Cloud-based or On-premise PIM? Which one suits you best?
Cloud-based PIMs offer cost-effective scalability and rapid deployment, while on-premises PIMs offer enhanced security and extensive customization.
Database Publishing – The Essentials Overview
Database publishing (DP) is an automated publishing process in which a layout program is linked to a database.
Top 20 Challenges for Omnichannel Approach
There are many challenges in implementing your omnichannel strategy, from the approach to the technical details. Let's figure out the main …
What is Omnichannel Marketing Strategy - Definition and Examples
The best companies execute their omnichannel marketing strategy and consumers expect all others to provide the same high-level, seamless …
Omnichannel, multichannel, cross channel - what are the differences?
Omnichannel, multichannel or cross channel - unclear and confusing? We explain how they differ! Read more here!
20 Best Practices for effective Omnichannel Strategy
These omnichannel strategy examples share common points and best practices. You can use them to develop an omnichannel strategy for your brand.