A+ Content Definition
A+ Content is an Amazon content format that allows sellers with a registered brand to enhance their product listings beyond plain text. In addition to standard text, sellers can include additional images, formatted sections, and comparison tables that give buyers a more detailed impression of the product.
What is included?
Sellers design product pages from modular layouts with high-resolution images, content sections, and comparison tables for product variants. Amazon also offers a premium tier called A++ Content with extended capabilities such as video and interactive elements.
Who can use it?
A+ Content is available to sellers enrolled in the Amazon Brand Registry, a program that requires a registered trademark. Resellers who list other manufacturers' products are not eligible.
Can a PIM system help manage A+ Content?
Some PIM systems offer direct support for Amazon content formats. AtroPIM, for example, allows teams to maintain A+ Content alongside the rest of their product data, keeping descriptions, images, and structured content consistent across channels without having to manage Amazon separately.
